PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT
To make travel arrangements and provide other services to you, we will collect personal information from you, including but not limited to:
• your name, your mailing address, your phone number, email address, birthday and student status information
• travel preferences such as seat, special meals, and airline preferences;
• information necessary to facilitate travel or other services, including travel companion(s)names, emergency contacts, seating preferences and special dietary or medical needs;
• personal information provided to customer-service representatives to research and resolve issues or questions; and
• payment information, including but not limited to your credit card number, card type, cardholder name, expiration date, and billing address.
We may also collect personal information when you become a member, for competition entry, to be able to provide you with a newsletter or other special information, or to be able to provide you with a brochure or other travel related materials. We do not knowingly collect PII from children under the age of 13. If you are under the age of 13, please do not provide personally identifiable information of any kind whatsoever.
You may receive emails from us about special promotions, surveys, contests, flight specials, trip information, or other travel opportunities with Action Culture. To assess the effectiveness of these emails, we may attach a web beacon that provides confirmation when you open an email from actionculture.co.uk. This only occurs if your computer supports such technology. Action Culture also collects certain technical information from your computer each time you request a page during a visit to actionculture.co.uk. This information is collected from your computer’s web browser to enhance your experience on our Website and may include your IP address, operating system, web browser software (e.g., Safari or Internet Explorer), screen resolution, and referrer website. In addition, authorized Action Culture personnel may update your profile to accurately reflect any new profile information included in communications received from you.
ACTION TAGS AND MULTI SITE ADVERTISING
Action Culture does use third-party advertising across the Internet. This advertising uses cookie and Web Beacon technology to measure and improve the effectiveness of these efforts. To make this happen, the advertising may use anonymous information about your visits to actionculture.co.uk and other Web sites including: date and time of a banner shown, the cookie and the first three octets of the IP address. No PII is collected and any information that IS gathered is used for online marketing purposes.
The advertising companies serving ads across multiple sites may use information about your visits to actionculture.co.uk and other Websites to provide ads about goods and services you might find interesting. If you would like more information about this practice and to know your choices about not having this information used by a third party, simply go to: www.networkadvertising.org/optout_nonppii.asp.
HOW WE USE THE INFORMATION WE COLLECT AND WITH WHOM IT IS SHARED
When you make travel arrangements with Action Culture and you provide information about yourself, we use this information to complete your order (i.e., to complete tour, cruise, expedition, and other reservations), fulfil any customer service requests, and provide promotional or trip related information via email or direct mail. We do not share this information with outside parties except to the extent necessary to complete your order and fulfil your travel arrangements. Such other parties may include, but are not limited to, appropriate airlines and other travel suppliers, credit card merchant services, tour operator reservation systems, and other global distribution systems.
These service providers will disclose information about your traveler profile to hotel, airline, cruise and other travel suppliers whose products you have purchased. Although Action Culture attempts to select travel suppliers that are reputable companies, we have not placed limitations on these suppliers from using or disclosing your information without your permission. Therefore, we encourage you to review the information privacy practices of any travel suppliers whose products you purchase on actionculture.co.uk. In addition, these travel suppliers may also contact you as necessary to obtain additional information about your confirmed reservation.
In addition to processing, confirming and fulfilling the travel or other services you request, Action Culture may use certain data for administrative and analytical purposes such as information systems management, accounting, billing and audits. We may also use PII to provide you other services, such as sending you an email notification regarding the status of your travel plans or informing you about special promotions, surveys, contests, flight specials, trip information, or other travel opportunities from Action Culture or it’s marketing partners.
Although no PII is collected, we monitor users’ navigation of our Website in order to better understand and serve our customers. We may provide anonymous statistical information based on this data to suppliers, advertisers, affiliates and other current and potential business partners. We may also use such aggregate data to inform these third parties as to the number of people who have seen and clicked on links to their Websites.
Action Culture may disclose the information that we collect about you when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities who may be causing injury to you, to us, or to others. We may also disclose your information when we believe the law requires it.
Security of Your Personal Information
We recognize the importance of security for all PII associated with our customers and use reasonable measures consistent with industry practices to protect PII under our control. However, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we will use reasonable efforts to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us.
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address or telephone number) about your visits, in order to provide advertisements about goods and services of interest to you.
Questions, Comments, or Concerns
Other Information You Should Know