As an online Adventure Travel Agent, we earn our living through commissions from the Tours that we sell. That means that there is no charge to you for using our Services or Booking Tours through us. This includes Custom Planning & Personalized Requests, so let us know what you have in-mind for your next Adventure Travels & we’ll line it up for you, at no extra cost.

If you find the same Tour for less, we’ll match it.


Adventure has inherent risks, so our partners are selected based on their qualifications & commitment to Safety & Quality. So you can Experience Adventure & Personal Experience with Confidence.


We are constantly searching the world & adding new Adventures to Inspire & allow people to do the Extraordinary. But Experience & Skill Levels vary greatly, that’s why we provide access to the most Extreme Challenges as well as opportunities to step out of your comfort zone for the first time. So you can always find your Next Adventure.


The Lowest Possible Impact on the Environment & Local Cultures. Our Partners, big & small, are selected based on their dedication to meet these standards.

Ultimately, our goal is that all of our Adventure Travels & Tours have a Positive Impact on their Destinations & Local Cultures, as well as the Travellers.


ACTION CULTURE was founded in 2016 by Australian adventurer Glenn Murray-Prior. Glenn started travelling straight out of high school & never stopped. He has been on many Adventures, worked for over 10 years in Bungy Jumping & then for 8 years with a major International Tour Operator.

Inspired by the energy & power of Personal Experience, he now puts his passion & experience into ACTION CULTURE.

Surfboard Bungy Jump, Bali circa 1996

“Not so long ago many activities were considered extreme & you had to seek-out others with experience to get a chance to try them.

Package Tours were; hotel pools, buffets & following a guide through crowded tourist areas.

That’s definitely changed & it’s great to see professional operators offering so many amazing Adventure Experiences in the most beautiful places on earth, in a Responsible & Sustainable way.

In my opinion Adventure has come of age & is now accessible to all, which is the inspiration for ACTION CULTURE as a place to bring these opportunities together & allow people to find Inspiration in Adventure & Personal Experience.”


Action Culture Gives One Percent
Action Culture on BBC Wildlife
Action Culture in Inspired